In a move that has set the automotive world abuzz, Maruti Suzuki has unveiled the latest iteration of its iconic hatchback, the Swift 2024.
This new edition, launched on May 9, 2024, promises to blend the Swift’s beloved sporty DNA with modern expectations of efficiency and eco-friendliness.
As India’s automotive landscape continues to evolve, the Swift 2024 stands as a testament to Maruti Suzuki’s commitment to innovation and customer satisfaction.
A Legacy Reimagined
The Swift has been a cornerstone of Indian roads for nearly two decades, and this new generation aims to continue that legacy while pushing the boundaries of what a compact hatchback can offer.
The 2024 model represents a significant leap forward, with changes that are more than skin deep.
Exterior Design: Evolution Meets Revolution
The new Swift boasts a design that is both familiar and fresh. While retaining its iconic silhouette, the 2024 model introduces several modern touches:
- Sleeker LED headlamps with a distinctive smoked effect
- Bold LED Daytime Running Lights (DRLs)
- Redesigned front grille with a more aggressive stance
- 15-inch dual-tone alloy wheels that add a sporty flair
- C-shaped LED taillights that enhance the rear profile
- Floating roof design with blacked-out pillars for a contemporary look
The Swift 2024 is available in a range of colors, including the eye-catching Pearl Arctic White, Solid Fire Red, and Pearl Midnight Blue.
For those seeking an extra touch of sportiness, dual-tone options are available at a premium of Rs 15,000.
Interior: A Blend of Comfort and Technology
Step inside the new Swift, and you’re greeted by a cabin that’s a significant departure from its predecessor:
- A redesigned dashboard inspired by the Baleno and Fronx models
- A floating 9-inch touchscreen infotainment system (in top variants)
- New flat-bottom steering wheel with mounted controls
- Updated instrument cluster with a colored multi-information display
- Premium fabric upholstery with enhanced comfort
The interior space has been optimized to offer better legroom and headroom, addressing one of the few criticisms of the previous model. The boot space, while not class-leading, is adequate for daily use and weekend getaways.
Powertrains: Efficiency Meets Performance
Under the hood, the Swift 2024 introduces an all-new engine:
- 1.2-liter, three-cylinder, naturally aspirated petrol engine
- Power output: Approximately 85 hp
- Torque: Around 110 Nm
- Transmission options: 5-speed manual or AMT (Automated Manual Transmission)
This new Z-series engine replaces the older K12 four-cylinder unit, promising improved fuel efficiency without compromising on performance.
Maruti Suzuki claims a mileage of up to 24.80 kmpl for the manual variant and an impressive 25.75 kmpl for the AMT version.
For those looking for an even more economical option, the Swift 2024 is also available with a CNG variant, offering a claimed efficiency of 32.85 km/kg.
Features and Technology: Raising the Bar
The Swift 2024 comes loaded with features that were once the domain of more premium segments:
- Wireless Apple CarPlay and Android Auto connectivity
- Arkamys-tuned 6-speaker audio system
- Automatic climate control with rear AC vents
- Wireless phone charging pad
- Cruise control
- Push-button start/stop
- Height-adjustable driver’s seat
- Auto-folding ORVMs
The top-spec ZXi+ variant also includes connected car technology, allowing users to access various vehicle functions through their smartphones.
Safety: A Top Priority
Maruti Suzuki has significantly enhanced the safety quotient of the new Swift:
- Six airbags as standard across all variants
- Electronic Stability Program (ESP)
- Hill Hold Assist
- ABS with EBD
- ISOFIX child seat anchorages
- Rear parking sensors and camera (in higher variants)
While the India-spec version hasn’t been crash-tested yet, its Japanese counterpart has already secured an impressive 4-star safety rating, setting high expectations for the Indian model.
Variants and Pricing: Something for Everyone
The Swift 2024 is offered in five broad variants:
- LXi: Starting from Rs 6.50 lakh
- VXi: From Rs 7.30 lakh
- VXi (O): From Rs 7.70 lakh
- ZXi: From Rs 8.30 lakh
- ZXi+: Up to Rs 9.65 lakh (for the top-spec dual-tone AMT variant)
(All prices are ex-showroom)
The CNG variants are available in VXi, VXi (O), and ZXi trims, with prices starting from Rs 8.20 lakh.
Market Positioning and Competition
The Swift 2024 enters a highly competitive segment, facing off against established rivals like the Hyundai Grand i10 Nios and the Tata Punch.
However, its combination of brand value, feature list, and competitive pricing positions it strongly in the market.
Interestingly, the top variants of the Swift now overlap with some compact SUV offerings, reflecting the changing dynamics of the Indian auto market.
Maruti Suzuki seems confident that the Swift’s legacy and updated package will continue to attract buyers, even as the market shifts towards SUVs.
Initial Reception and Bookings
Pre-bookings for the Swift 2024 began ahead of its launch, with an initial payment of Rs 11,000. The response has been overwhelmingly positive, with dealerships reporting strong interest from both existing Swift owners looking to upgrade and new customers drawn to the car’s fresh appeal.
The Road Ahead: Swift’s Role in Maruti’s Portfolio
The launch of the new Swift comes at a crucial time for Maruti Suzuki. As the company aims to maintain its dominance in the Indian market, the Swift plays a pivotal role in its product strategy. With the auto industry moving towards electrification, there are already whispers about a potential hybrid or fully electric version of the Swift in the future.
New Edition of Maruti Swift : A New Chapter in the Swift Saga
The Maruti Swift 2024 represents more than just a new model year update. It’s a reimagining of one of India’s most beloved cars, blending nostalgia with forward-thinking design and technology.
While it faces stiff competition from the growing SUV segment, the Swift’s combination of style, efficiency, and brand trust positions it well to continue its success story.
As Indian consumers become more discerning, demanding vehicles that offer a perfect balance of performance, features, and value, the new Swift seems poised to meet these expectations.
Whether it will replicate the runaway success of its predecessors remains to be seen, but one thing is clear: the Swift 2024 is ready to write the next chapter in India’s automotive history.
With its launch, Maruti Suzuki not only reaffirms its commitment to the hatchback segment but also sets a new benchmark for what Indian car buyers can expect in this price range.
As the Swift 2024 hits the roads, it carries with it the hopes of a brand, the expectations of loyal fans, and the potential to reshape the compact car market in India once again.