New Tata Harrier launch in market shandar look

New Tata Harrier : In the ever-evolving landscape of the Indian automotive market, Tata Motors has once again captured the attention of SUV enthusiasts with the launch of the new Tata Harrier.

This latest iteration of the popular mid-size SUV has arrived with a bang, boasting a ‘shandar’ (spectacular) look that’s turning heads and setting new benchmarks in its segment.

Let’s dive deep into what makes the new Harrier a true game-changer in the Indian automotive scene.

New Tata Harrier A Design That Commands Attention

The new Tata Harrier’s exterior design is nothing short of breathtaking. Tata’s design team has managed to elevate the already imposing presence of the Harrier to new heights:

Front Fascia: A Bold Statement
  • The front grille has been reimagined with a wider, more aggressive stance. The signature ‘humanity line’ now features a prominent chrome strip that extends into the sleek LED Daytime Running Lights (DRLs).
  • Bi-LED projector headlamps flank the grille, providing excellent illumination and adding to the vehicle’s premium appeal.
  • A redesigned bumper houses larger air intakes and fog lamp enclosures, enhancing both form and function.
Profile: Muscular and Dynamic
  • The side profile retains the Harrier’s muscular stance but now features more pronounced wheel arches.
  • New 18-inch diamond-cut alloy wheels fill those arches perfectly, adding a touch of sophistication to the rugged design.
  • A floating roof design, accentuated by blacked-out pillars, gives the Harrier a modern, coupe-like silhouette.
Rear: Elegant yet Powerful
  • The rear end sees significant updates with new LED taillights connected by a sleek light bar, creating a distinctive signature at night.
  • A redesigned bumper with integrated reflectors and a faux skid plate underlines the SUV’s robust character.
  • The twin exhaust tips (although decorative) add a sporty touch to the overall design.

New Tata Harrier Interior: A Blend of Luxury and Technology

Step inside the new Harrier, and you’re greeted by an interior that rivals premium European offerings:

Dashboard and Center Console
  • A completely redesigned dashboard features a layered design with premium soft-touch materials.
  • The centerpiece is a massive 12.3-inch touchscreen infotainment system, one of the largest in its class.
  • Below the infotainment screen, you’ll find redesigned AC vents and climate control buttons that offer tactile feedback.
Driver-Centric Cockpit
  • A new 10.25-inch digital instrument cluster provides crisp, customizable information.
  • The steering wheel is now wrapped in premium leather and features intuitive controls for various functions.
  • A heads-up display (HUD) projects essential information onto the windshield, keeping the driver’s eyes on the road.
Comfort and Convenience
  • Ventilated front seats with memory function for the driver’s seat ensure optimal comfort.
  • The panoramic sunroof floods the cabin with natural light, creating an airy ambiance.
  • Rear passengers are treated to ample legroom, adjustable headrests, and dedicated AC vents.

New Tata Harrier Powertrains: Performance Meets Efficiency

The new Tata Harrier continues to be powered by the reliable 2.0-liter Kryotec turbocharged diesel engine, but with some notable improvements:

Enhanced Performance
  • The engine now produces 170 PS of power and 350 Nm of torque, a slight bump from the previous version.
  • Transmission options include a 6-speed manual and a 6-speed automatic with paddle shifters.
Driving Modes
  • The Harrier retains its multi-drive modes: Eco, City, and Sport, each tailoring the engine’s response to different driving conditions.
  • An additional ‘Wet’ mode has been introduced, optimizing traction control for slippery conditions.
Improved Efficiency
  • Despite the power increase, Tata claims improved fuel efficiency figures, thanks to engine refinements and better aerodynamics.

New Tata Harrier Technology: A Connected SUV for the Digital Age

The new Harrier is packed with cutting-edge technology features that enhance both convenience and safety:

Infotainment and Connectivity
  • The 12.3-inch touchscreen supports wireless Apple CarPlay and Android Auto.
  • Tata’s iRA connected car technology offers features like remote vehicle control, geofencing, and live vehicle diagnostics.
  • A premium JBL sound system with 10 speakers delivers an immersive audio experience.

Advanced Driver Assistance Systems (ADAS)

One of the most significant upgrades in the new Harrier is the inclusion of ADAS features:

  • Autonomous Emergency Braking
  • Forward Collision Warning
  • Lane Departure Warning
  • Lane Keep Assist (newly added)
  • Blind Spot Detection
  • Rear Cross Traffic Alert
  • Adaptive Cruise Control
  • High Beam Assist

Safety Features

  • Up to 7 airbags, including a driver’s knee airbag
  • Electronic Stability Program (ESP) with Hill Hold Assist
  • 360-degree parking camera
  • Tire Pressure Monitoring System (TPMS)
  • ISOFIX child seat anchors

New Tata Harrier Variants and Pricing: Something for Everyone

The new Tata Harrier is available in multiple variants to cater to different budgets and preferences:

  1. Smart (O): The base variant, starting at approximately ₹15 lakh
  2. Pure (O): A step up from the base, with added features
  3. Adventure: Mid-range variant with a good balance of features
  4. Adventure+: Introduces ADAS features
  5. Fearless: Well-equipped variant with most premium features
  6. Fearless+: Top-of-the-line variant with all bells and whistles

Prices range from ₹15 lakh for the base variant to around ₹24 lakh for the top-end Fearless+ variant (ex-showroom prices, may vary by location).

New Tata Harrier Market Positioning and Competition

The new Tata Harrier enters a fiercely competitive segment, going up against established players like:

  • Hyundai Creta
  • Kia Seltos
  • MG Hector
  • Mahindra XUV700

However, with its combination of striking design, advanced features, and competitive pricing, the Harrier is well-positioned to carve out a significant market share.

New Tata Harrier The Harrier’s Place in Tata’s Lineup

The new Harrier sits at the top of Tata’s SUV range, showcasing the brand’s capabilities in design, engineering, and technology.

It serves as a flagship model, embodying Tata’s vision for modern, feature-rich vehicles that cater to the evolving needs of Indian consumers.

New Tata Harrier Future Prospects: Electrification on the Horizon

While the current Harrier is powered by a diesel engine, Tata has already confirmed plans for an all-electric version. The Harrier EV, slated for launch in 2025, is expected to offer:

  • A range of over 500 km on a single charge
  • Dual-motor setup for all-wheel-drive capability
  • Advanced battery technology with fast-charging support

This move aligns with Tata’s commitment to electrification and positions the Harrier brand for long-term success in an increasingly eco-conscious market.

New Tata Harrier Conclusion: A Shandar Addition to Indian Roads

The new Tata Harrier is more than just a facelift; it’s a comprehensive update that addresses the evolving needs and desires of Indian SUV buyers.

With its shandar (spectacular) looks, advanced features, and competitive pricing, the Harrier is set to make a significant impact in the mid-size SUV segment.

Key takeaways:
  1. Bold, eye-catching design that stands out in a crowded segment
  2. Premium interior with class-leading features and materials
  3. Advanced technology, including ADAS features typically found in more expensive vehicles
  4. Reliable and efficient powertrain with improved performance
  5. Competitive pricing that offers excellent value for money

As Indian consumers increasingly gravitate towards feature-rich, stylish SUVs, the new Tata Harrier seems perfectly positioned to capture their imagination and their wallets.

It’s not just an SUV; it’s a statement of Tata Motors’ ambition and capability in the global automotive landscape.

The new Harrier is more than ready to take on its competitors, both domestic and international.

It represents a coming-of-age for Tata Motors, showcasing their ability to produce world-class vehicles that can hold their own against any global brand.

As it hits Indian roads, the new Tata Harrier is sure to turn heads, win hearts, and redefine expectations in its segment.

Truly, it’s not just an arrival; it’s a shandar (spectacular) entrance that signals exciting times ahead for Indian automotive enthusiasts.

Also Read This-

Leave a Comment