In a bold move that’s set to shake up the Indian motorcycle market, TVS Motor Company has unveiled its latest iterations of the Apache series, showcasing a commitment to innovation and performance that’s turning heads across the industry.
The 2024 lineup, featuring the Apache RR 310 and the Apache RTR 160 Racing Edition, represents a significant leap forward in TVS’s quest to dominate the premium motorcycle segment.
Apache RR 310: The Pinnacle of Performance
The 2024 TVS Apache RR 310 stands as a testament to TVS’s racing heritage and engineering prowess.
Launched with a starting price of ₹2.75 lakh, this fully-faired sports bike has undergone a series of performance upgrades that position it as a formidable competitor in the 300cc segment.
At the heart of the new RR 310 lies a refined 312cc liquid-cooled, single-cylinder engine.
TVS engineers have managed to squeeze out more power, with the bike now producing 38 bhp at 9,800 rpm and 29 Nm of peak torque at 7,900 rpm. This boost in performance is attributed to several key enhancements:
A 13% larger airbox for improved breathing
A wider throttle body for better fuel delivery
Increased volumetric efficiency
A lighter forged piston allowing for quicker revs
Perhaps the most visually striking and functionally significant addition to the RR 310 is the inclusion of winglets.
These aerodynamic elements generate approximately 3 kg of downforce, enhancing the bike’s stability and handling at high speeds. It’s a feature typically reserved for much more expensive superbikes, highlighting TVS’s commitment to bringing race-derived technology to the masses.
The RR 310’s performance credentials are further bolstered by a 6-speed gearbox equipped with a bi-directional quickshifter, allowing for clutchless up and downshifts.
Suspension duties are handled by USD forks at the front and a monoshock at the rear, with the option for fully adjustable suspension available through the Build To Order (BTO) kit.
Tech-savvy riders will appreciate the suite of electronic features, including a TFT display, all-LED lighting, multiple ride modes, and Bluetooth connectivity with turn-by-turn navigation.
Safety hasn’t been overlooked, with dual-channel ABS coming as standard.
For those seeking the ultimate performance edge, TVS offers two additional kits under its BTO platform. The Dynamic Kit, priced at ₹18,000, includes fully adjustable suspension and a tyre pressure monitoring system.
The Dynamic Pro Kit, at ₹16,000, adds advanced features like cornering ABS, traction control, and wheelie control.
Apache RTR 160 : Racing DNA for the Masses
While the RR 310 caters to the premium end of the market, TVS hasn’t forgotten its roots. The 2024 TVS Apache RTR 160 Racing Edition brings the company’s racing heritage to a more accessible price point, starting at ₹128,720 (ex-showroom, Delhi).
This new edition is a visual treat, sporting an exclusive Matte Black color scheme with carbon fiber-inspired graphics and the Racing Edition logo. The red alloy wheels add a striking contrast, ensuring the RTR 160 stands out in a crowd.
But it’s not all about looks. The RTR 160 Racing Edition boasts impressive performance credentials:
India’s most powerful 160cc air-cooled engine, delivering 16.04 PS @ 8750 RPM
Three ride modes (Sport, Urban, and Rain) for versatile performance
TVS SmartXonnect technology for Bluetooth connectivity and smart features
A digital LCD cluster for comprehensive information display
LED headlamp and tail lamp for improved visibility and style
Glide Through Technology (GTT) for effortless low-speed riding
Market Impact and Future Prospects
The launch of these new Apache models comes at a crucial time for TVS. With a robust community of 5.5 million Apache riders worldwide, the company is leveraging its racing heritage and engineering excellence to meet the evolving needs of motorcycle enthusiasts.
Vimal Sumbly, Head Business – Premium at TVS Motor Company, emphasized the significance of these launches: “The TVS Apache series has consistently led the way in innovation and bringing state-of-the-art technology to enthusiasts.
These launches underscore the company’s dedication to delivering aspirational products that reflect TVS Motor’s racing heritage and engineering excellence.”
The new Apache models are set to compete with established players in their respective segments. The RR 310 will go head-to-head with the KTM RC 390 and the newly launched Aprilia RS457, while the RTR 160 Racing Edition aims to capture a significant share of the highly competitive 160cc segment.
TVS’s strategy of offering race-inspired design and technology at accessible price points could prove to be a game-changer.
The company’s “Track To Road” philosophy, which translates race-proven technologies into street-legal performance, has already transformed the Apache into a highly aspirational brand.
Looking Ahead
As TVS continues to push the boundaries of performance and technology in the Indian motorcycle market, the future looks bright for the Apache series.
The company’s commitment to innovation, coupled with its understanding of the Indian consumer’s desire for premium features at competitive prices, positions it well for future growth.
The success of these new models could pave the way for further expansions and innovations in the Apache lineup.
With the Indian motorcycle market showing an increasing appetite for performance-oriented machines, TVS seems well-positioned to capitalize on this trend.
Moreover, the company’s focus on advanced features like ride modes, connectivity options, and aerodynamic enhancements suggests that future Apache models may incorporate even more cutting-edge technologies.
This could include advancements in electric powertrains, as the industry gradually shifts towards electrification.
In conclusion, the 2024 TVS Apache lineup represents a significant step forward for the Indian motorcycle industry. By blending race-derived technology with accessible pricing and practical features, TVS is not just selling motorcycles; it’s offering a taste of the racetrack to everyday riders.
As the company continues to innovate and expand its offerings, the Apache series is set to play a crucial role in shaping the future of performance motorcycling in India and beyond.